"Villa Hisar" and "Villa Lyubimets" are trademarks of VERTIKAL company for producing of high quality red and white wines. They appeared on Bulgarian market five years ago when along the region of Lyubimets and Hissar were planted first vines, and the products were named after their places of origin. The company owns 1240 acres vineyards near Lyubimets and Hissar. The vineyards are cultivated on modern vine-growing techniques under strict technological control. The company's main prerogative is to produce high-quality products, from new generation, in order to satisfy the needs and tastes of the wine connoisseurs.

Villa Lyubimets and Villa Hissar wines have won medals from many prestigious wine competitions such as Decanter, International Wine Challenge, Vinalies Internationales, Vinaria, Vinena Zavera and Wine Index Bulgaria.